With increasing concerns for the animal welfare, it is required to do a study on consumer's awarenessabout the necessity of animal welfare products. Thus, the purpose of this study was to analyze the consumersawareness about the necessity of animal welfare products. Especially, in this study, animal welfare egg wasfocused in Korea. Data were collected by consumer survey at Hanaromart in Chuncheon on November 4th,2011. SAS 9.1 and Excel 2007 were used as statistical packages and ranked logit model was used as a tool foranalysis. The results of this study were as follows. Variable c1 had significant probabilities in categories of“over 40s” for age and “under 3 persons" for family size. Variable c2 had significant probabilities incategories of “over 40s” for age, “over 3 million won” for monthly income and “under 3 persons” for familysize. Variable c3 had significant probabilities in categories of “over 3 million won” for monthly income and“under 3 persons” for family size. Variable c4 had significant probabilities in categories of “married” formarital status, “over 40s” for age, “over 3 million won” for monthly income and “under 3 persons" for familysize. Variable c5 had significant probabilities in categories of “married” for marital status, “over 40s” for age,“over 3 million won" for monthly income and “under 3 persons" for family size. Variable c7 was ranked asthe first reason in the categories of “male” for gender, “under 3 million won" for monthly income and “under3 persons" for family size. Variable c2 was ranked as the first reason in the categories of “single” for maritalstatus, “under 40s” for age and “over 4 persons" for family size. Variable c3 was ranked as the first reasonin the categories of “married” for marital status and “over 40s” for age. The results of this study provideimportant information to policy makers and farmers. The policy makers can use the results when they willmake policies related with the animal welfare, and the farmers can use the results when they will makemarketing strategies. This study had a few limitations that the survey was conducted at a city, and at a mart.In spite of the limitations, this study will provide important information to future studies.(Key Words: Animal welfare egg, Ranked Logit Model)